squishy metrics metriche approssimative/imprecise

Creator:	Silvia Pellacani
Language pair:	din engleză în italiană
Discipline:	Marketing/Cercetare de piaţă
Definition / notes:	KudoZ 27 May 2022 [Marketing - Marketing/Marktforschung] * \"Marketing was dominated by creatives and expressing marketing performance relied on squishy metrics.\" * squishy: 2 not firm, steady, or fixed > b imprecise https://www.merriam-webster.com/dictionary/squishy * squishy: US not clear or exact https://dictionary.cambridge.org/it/dizionario/inglese/squishy * \"Influence is what I call a “squishy” metric ... one that is difficult to measure.\" https://www.socialmediatoday.com/content/3-social-media-myths-we-need-squash-2015-0 * \"Pianificare mettendo al centro gli utenti: iniziare avendo chiaro il proprio obiettivo, utilizzare dati incentrati sull’audience e abbandonare metriche approssimative come il last-click a favore di metodi accurati come il multi-touch.\" https://www.dailyonline.it/it/2018/social-mito5-facebook-instagram-andrea-lai-27-06-2018 * \"Utilizzare metriche imprecise può portare quindi a un investimento sul media sbagliato e ad una perdita di budget per l’inserzionista.\" https://www.engage.it/blog/nuovi-standard-efficacia-campagne-online.aspx
URL:	https://www.proz.com/kudoz/english-to-italian/marketing-market-research/7066444-squishy.html