English to Japanese Marketing Mining & Minerals / Gems

During this extensive growth period, the giant crystal producer Swarovski AG of Austria started to notice the demands of this new market. There was an interest in these new gemstone enhancements from the high-end market and the costume jewelry market. The costume jewelry market is mostly crystal and CZ gemstones and is dominated by Swarovski. Swarovski applied for a Patent, “***Thermal Color Fusion***,” entering the new market under the “Signity Gems” name (a Swarovski subsidiary) operating in the United States. The Swarovski Patent is not the same as the Leslie or Azotic Patents; however, the difference between the Swarovski Patent and the Leslie Patent was analogous. This may explain why in 2007 Swarovski purchased Leslie under the “Signity Gems” Company.