Glossary entry

English term or phrase:

upselling

Hebrew translation:

מכירה נוספת

Added to glossary by Motty Henoch
Mar 28, 2012 10:35
12 yrs ago
English term

upselling

English to Hebrew Other General / Conversation / Greetings / Letters Sales
I'm looking for the exact translation of this term into Hebrew.

It means that a sales rep. can sell additional products or services to the customer (such as an upgrade), beyond the initial reason for the call.

Discussion

Gad Kohenov Apr 2, 2012:
לפי תשובה באנגלית לספרדית upselling intentar persuadir a un cliente de que compre un artículo más caro

ברור כי שדרוג מכירה הוא המושג המתאים

Proposed translations

6 hrs
Selected

מכירה נוספת

בשום פנים לא מונח שגור במיוחד. מוצע להוסיף המונח בשפת המקור בסוגריים.
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4 KudoZ points awarded for this answer.
4 hrs

מכירה נלווית/שדורג מכירה/הרחבת מכירה

Or some kind of combination of the above that fits your context.
As far as I know this doesn't have an official term in Hebrew, marketing people just use the term upsell.

I usually translate it as מכירה נלווית or שדרוג מכירה or some kind of combination of the two, depending on the actual upsell effort (whether it is adding products or upgrade the current ones).
הרחבת מכירה could also work.
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