(1)

In this context, ‘touch and go’ refers to the ease and speed of interactions or transactions within the app. This term is often used to describe a process that is quick, efficient, and requires minimal effort or complication. For an app expanding from a transport focus to a broader lifestyle app, ‘touch and go’ would imply a user experience that is streamlined and hassle-free, allowing users to quickly accomplish tasks or access services with minimal steps or waiting time. The goal would be to make the app an integral, yet unobtrusive, part of the user’s daily life, offering a seamless and holistic experience.

(2)

In this context, ‘touch and go’ refers to the idea that users want the Grab app to be as easy and effortless to use as possible. They want to be able to seamlessly transition from one task to another without having to jump between different apps or websites. This could include things like being able to order food, pay for parking, and book appointments all within the Grab app. The goal is to create a user experience that is so seamless and intuitive that it feels like the app is simply an extension of the user’s own life.

Μια ιδέα για απόδοση που περιλαμβάνει αυτές τις προσεγγίσεις και μένει κοντά στην αγγλική διατύπωση είναι το «γρήγορη διεκπεραίωση».


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Note added at 19 hrs (2024-01-08 06:52:38 GMT)
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Αλλές απλές διατυπώσεις θα ήταν: «ταχύτητα στη χρήση», «διεκπεραίωση με ένα άγγιγμα». Και ό,τι άλλο προσφέρουν οι συνάδελφοι.