English to Arabic Marketing Business/Commerce (general)

Expression is your main target Culture Segments in KSA
In our report we suggest which segments offer your richest opportunity - based not only on their size in the population, but based on their attitude and propensity to engage with culture.
For example - Release is the most common Culture Segment found in the Saudi Arabia - they represent 22% of the adult population. They are defined by their sense that while cultural activities might be worthwhile, there are so many options and new things to try, and their leisure time is so precious - who has the time to work out what’s worth going to? When they engage with culture, they want it to offer them a chance to escape, relax and a chance to unwind. So this actually poses a challenge for KSA, as your largest segment isn’t especially active and can be hard to motivate.



Chances to meet with like-minded people were most popular with the most culturally active segments - the museums could be a beacon and gathering place for these segments
Opportunities to socialize with like-minded people was an attractive proposition for 32% of the Saudi market. This was of particular interest for the Expression (45%), Essence (40%), and Stimulation (38%) segments. These segments all look to
meet deeper emotional, spiritual and intellectual needs with a culture visit but socialising can
still add to the overall experience. Those with