English to Italian Marketing Sports / Fitness / Recreation Skiing items

XXXX’s brand identity is anything but founded on fashion. Its backbone is sporting goods, specifically skiing and trail running. It dates back to 1947 in Annecy, France, where Georges XXXX joined his family’s ski equipment company and introduced the business to a more casual approach to the then-burgeoning winter sports scene. XXXX saw an opportunity for the family business to go after a larger skiing market, outside of their usual ***ski edge production***. The company would soon introduce a wide variety of skiing equipment, ranging from their first ski boot in 1979 to their first line of skis in 1990. Each product they introduced to the market featured some of the time period’s most advanced technological features. XXXX was soon considered a household name within winter sports, as the essence of the brand is founded on the creation of advanced and durable goods.