Glossary entry (derived from question below)
Spanish term or phrase:
el medio rey
English translation:
par excellence
Added to glossary by
Eugenio Llorente
Mar 24, 2011 17:08
13 yrs ago
Spanish term
Spain
High quality translations
Native in: Spanish
Works in: English to Spanish, Spanish to English
el medio rey
Spanish to English
Marketing
Marketing
Publicidad
Se trata de una de las conclusiones de un estudio sobre la sinergia de tres medios: tv, print e internet. En este contexto:
"Los aprendizajes de todos los análisis realizados nos indican que se debería mantener el porcentaje de participación del medio rey y reducir el de print a favor de online."
De momeno se me ocurre "par excelence" para el término:
"The learnings gained from this analytics indicate that the participation percentage of the medium par excellence should be maintained, cutting down on print in favor of online."
"Los aprendizajes de todos los análisis realizados nos indican que se debería mantener el porcentaje de participación del medio rey y reducir el de print a favor de online."
De momeno se me ocurre "par excelence" para el término:
"The learnings gained from this analytics indicate that the participation percentage of the medium par excellence should be maintained, cutting down on print in favor of online."
Proposed translations
(English)
Proposed translations
23 hrs
Selected
medium par excellence
as per your email
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Note added at 23 hrs (2011-03-25 16:29:18 GMT)
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the medium par excellence
of course
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Note added at 23 hrs (2011-03-25 16:29:18 GMT)
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the medium par excellence
of course
4 KudoZ points awarded for this answer.
Comment: "Muchas gracias Liz, por tu confirmación. Y lo incluyo en el glosario."
7 mins
the strongest medium
I think that this might be clear as it is referring to a choice amongst several channels. Examples:
Some may say that radio advertising is the strongest medium of advertising, and some may say it's the Television. This debate has gone on for years, ...
www.buzzle.com/articles/radio-advertising.html - En caché - Similares
Advertising investments by medium I BVDW - Bundesverband Digitale ...
The online medium is now hot on the heels of the second strongest advertising medium, newspapers, and at the same time has increased its lead over consumer ...
www.ovk.de/index.php?id=2510 - En caché "par excellence" is a nice phrase to consider for another slot. I like it!
Some may say that radio advertising is the strongest medium of advertising, and some may say it's the Television. This debate has gone on for years, ...
www.buzzle.com/articles/radio-advertising.html - En caché - Similares
Advertising investments by medium I BVDW - Bundesverband Digitale ...
The online medium is now hot on the heels of the second strongest advertising medium, newspapers, and at the same time has increased its lead over consumer ...
www.ovk.de/index.php?id=2510 - En caché "par excellence" is a nice phrase to consider for another slot. I like it!
38 mins
Travelin Ann
Native in English
Works in field
Timely translations
Native in: English
Works in: French to English, English, English to French
Related KudoZ points
:
4
the leading medium
plenty of relevant hits
Example sentence:
The web is the leading medium at work and the second leading medium at home behind
42 mins
Elizabeth Slaney
Netherlands
Netherlands
Native in English
Specializes in field
Netherlands
Love a challenge, cope with pressure!
Native in: English (Variants: US, UK) 
Works in: French to English, Spanish to English
Related KudoZ points
:
22
the superior medium
Another option, giving a feeling of being above the others.
Presume your English version of the entire sentence is a first draft.
Presume your English version of the entire sentence is a first draft.
+3
2 hrs
the dominant medium
Yet another option for you, Eugenio!
I really think this is the best for your context, though others suggested here would be fine. I love the expression "par excellence" and use it regularly, but I don't think it's suitable here, because it's not a question of being the medio "por excelencia" but the one that is most important or influential relative to the others.
There are vast numbers of hits in Google for "dominant medium" (even more than for the other options suggested!), and quoting an example proves nothing, of course, but for what it's worth, here are a couple:
"The Internet is fast becoming the dominant medium in the
world."
http://image.guardian.co.uk/sys-files/Media/documents/2010/1...
"TV remains the dominant medium, social networks not far behind though"
http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=1...
I really think this is the best for your context, though others suggested here would be fine. I love the expression "par excellence" and use it regularly, but I don't think it's suitable here, because it's not a question of being the medio "por excelencia" but the one that is most important or influential relative to the others.
There are vast numbers of hits in Google for "dominant medium" (even more than for the other options suggested!), and quoting an example proves nothing, of course, but for what it's worth, here are a couple:
"The Internet is fast becoming the dominant medium in the
world."
http://image.guardian.co.uk/sys-files/Media/documents/2010/1...
"TV remains the dominant medium, social networks not far behind though"
http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=1...
Peer comment(s):
| agree |
Victoria Frazier
: "dominant" encompasses all other suggestions.
8 hrs
|
|
Many thanks, Victoria :)
|
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| agree |
Catherine Gilsenan
16 hrs
|
|
Thanks very much, Catherine
|
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| agree |
James A. Walsh
: This would be my choice too. Good call.
20 hrs
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Thanks a lot, James. Cheers :)
|
19 hrs
Barbara Cochran, MFA
United States
United States
Native in English
Works in field
United States
Laudable Lady Linguist
Native in: English 
Works in: Spanish to English, French to English, English to Spanish, and 3 more.
Related KudoZ points
:
24
the top medium
If you want to express the phrase less formally.
Discussion
"par excellence".