Jul 25, 2010 19:05
13 yrs ago
Russian term

выкладка товара

Russian to English Marketing Marketing / Market Research
Контроль выкладки товара в соответствии с правилами и нормами ротации.

есть какой-то термин?

Proposed translations

+2
8 mins
Selected

lay-out of goods/Space-management

Peer comment(s):

agree Elena Armyaninova
10 hrs
Спасибо.
agree engltrans
15 hrs
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4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
3 mins

merchandising

hth
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+1
6 mins

product placement on shelves

Business users in each region had been manually creating planograms (layouts of product placement on shelves). Now Xpress Optimization Suite identifies the ...

http://www.fico.com/en/Products/DMTools/Pages/FICO-Xpress-Op...
Peer comment(s):

agree Michael Kislov
13 mins
Большое спасибо!
neutral Viachaslau : placement of products on shelves - maybe, not product placement though
22 mins
ну и, разумеется, не просто "products"
neutral Konstantin Volkov : Продакт-плейсмент - это немножко другое в обоих языках: http://en.wikipedia.org/wiki/Product_placement
17 hrs
а просто "продукт" ещё более другое, ведь верно?
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27 mins

stocking shelves and building displays

"
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1 hr

stock rotation

http://www.wisegeek.com/what-is-stock-rotation.htm

If you just use rotation, you can rephrase the sentence:

Monitoring (oversight, supervision, control) of stock rotation in accordance with the rules and accepted (usual, customary) practice.


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Note added at 2 hrs (2010-07-25 21:38:37 GMT)
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If you want to spell it out more, use "display."

"Monitoring (oversight, supervision, control) how products are displayed, in accordance with the rules and accepted practice of stock rotation."

In other words, put the old stuff out front.




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Note added at 2 hrs (2010-07-25 21:39:57 GMT)
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Use "of" after the first word if necessary, obviously.
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