I think that's the term you're looking for: job shop vs. flow shop

Flow shop scheduling, Job shop scheduling, Sequencing, Line balancing.

http://nptel.iitg.ernet.in/Mech_Engg/IIT Roorkee/Industrial ...

Then, as now, the independent machine shop was called a job shop, which meant that it had no product of its own but served large industrial facilities by fabricating tooling, machines, and machine part replacements.

The most common context for sequencing problems is a batch, or job shop, production facility that processes many different products with many combinations of machines. In this context account may have to be taken of such factors as overlapping service (that is, if a customer consists of a number of items to be taken through several steps of a process, the first items completing the initial step...

http://original.britannica.com/eb/topic-55797/batch-system

In a second step, KSB is improving the competitiveness of its European manufacturing centres through the introduction of a new production system. The “job shop principle” used so far is based on the manufacture of components in large numbers of units, some of which are kept in stock.
http://impeller.net/magazine/news_en/doc3171x.asp

The company's concerns were directed towards enhancing the real-time scheduling of a man and machine dependent flow shop where meeting customer due dates was vital. In this manufacturing facility it is necessary to rework all parts that do not initially meet stringent quality control specifications until those parts do meet those quality limits. Therefore another reason for analyzing different sequencing rules was the necessity to better control the rework activity.

http://portal.acm.org/citation.cfm?id=1035885