The Hidden Costs of Poor Translation: How to Avoid Them

By: Ana Moirano

by Abdullah Sultan | January 14, 2025 |

An ineffective translation might cost organizations much more than they think in a world where communication helps bridge the gap between different cultures. The effects can be devastating, regardless of whether the misinterpretation of a legal document, a badly localized marketing campaign, or a mistranslation in user manuals is involved. The harm to one’s reputation and relationships may be long-lasting, in addition to the financial losses inflicted. In this article, we will discuss the hidden expenses associated with inadequate translation and how one may avoid these problems by using appropriate preparation and the experience of professionals.

Lost Revenue from Miscommunication

When clients are unable to connect with a company, translations fail. The inability to properly translate product descriptions or advertising campaigns might result in misunderstanding, making prospective customers less likely to trust your company. When a worldwide e-commerce business markets its items in several languages, buyers might be misled about the characteristics or price of the product if the translation is erroneous. This could result in customers abandoning their purchases.

Invest in experienced translators who are knowledgeable about your sector to avoid problems like these. They guarantee that the language is accurate, provide detailed translation review services, and that your message is communicated correctly, hence preserving the integrity of your income streams.

Source: marylandreporter.com

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