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Both companies have good reason to return to the table. Yahoo’s board needs to make sure that it doesn’t let another good opportunity slip, after being blamed for spurning Microsoft’s $45 billion bid in 2008. Activist investor Daniel Loeb, of hedge fund ThirdPoint, is adding pressure by campaigning to install his own slate of directors on Yahoo’s board. He argues that Yahoo is undervalued and is likely to demand more value being extracted out of the Alibaba stake. Ma, for his part, wants to be free of Yahoo.
But the best incentive for clinching a deal is the prospect both companies face of being stuck in their unhappy marriage if they can’t find a way to compromise.